3.3.7 Disclosures
In 2024, the Company continued to conduct a targeted and goal-oriented information policy under Rosseti’s Single Communication Policy. Promotion and development of the Company’s business reputation is the key component of the strategic management. The Company’s information policy rests on the principles of efficient response, trustworthiness, fullness, accessibility, timeliness and thoroughness. Important aspects of Company’s management performance are traditionally initiation and maintenance of efficient communications with investment, business, professional, expert and scientific communities; state or municipal authorities, public organizations, veteran and youth movements as well as Company’s employees. The primary PR direction focuses on the collaboration with mass media to shape the Company’s positive business reputation, to enhance the Company’s informational influence, to promote its interests in the external environment. In 2024, mass media published over 19.2 thousand articles on the Company and its operations (+3.5%YoY). Positive and neutral mentions totals 99.42% (negative mentions reduced by 10%), with average citing index totaling 37.
The Company regularly discloses information as an issuer and a player of wholesale and retail electricity market as well as in compliance with other mandatory legal requirements. Information is disclosed at Section “Information Disclosure” (https://rosseti-ural.ru/disclosure/monopoly/) and official web-sites stipulated by the law (Gosuslugi web portal, website of the Ministry of Energy, etc.).
It is worth noting that in 2024 the Company continued to promote its Telegram channel (https://t.me/rosseti_ural). At present, the channel’s audience exceeded 8.2 thousand users (+2.0 thousand users YoYyear on year). We released 749 posts during the year, with subscriber engagement reaching 77%. Under the Single Communication Policy PAOPublic Joint-Stock Company Rosseti Ural also has an active presence in the social networks, in which it interacts with various segments of the target audience. The annual growth of the subscriber base in 2024 totaled approx. 10%. Vkontakte is the most popular platform, with the number of the Company’s subscribers exceeding 22.7 thousand. The average outreach of releases without additional promotion is 55,000 people, outreach on key releases with paid promotion amounting to 1,000,000 people.
The Company continues to form communication environment, benevolent for business development, with the help of various tools and channels to increase its information influence and to promote its interests in external environment.